Question 1

What is FirstShield Marketing (FSM)?

Accepted Answer

FirstShield Marketing Pty Ltd (FSM) is a clinician-led regulated-health communications consultancy. FSM helps MedTech, HealthTech and regulated-health organisations turn complex clinical evidence into commercially useful communication that holds up under scrutiny.

Question 2

Where is FSM based?

Accepted Answer

FSM is based in Australia and works with organisations nationally. Its specialism is the Australian regulated-health environment, including TGA advertising requirements and AHPRA advertising guidelines, and it also supports international manufacturers entering the Australian market.

Question 3

Who does FSM work with?

Accepted Answer

Medical device and MedTech manufacturers and distributors, HealthTech and digital health companies, pharmaceutical and medicinal cannabis organisations, private hospitals and healthcare networks, and healthcare and creative agencies needing a clinical content partner.

Question 4

What sectors does FSM specialise in?

Accepted Answer

MedTech and medical devices, HealthTech and digital health, and regulated health. Safety equipment, PPE and emergency-response communication is retained as an adjacent specialist capability rather than the primary focus.

Question 5

Why is FSM different?

Accepted Answer

Every engagement is led by a registered clinician rather than handed to a generalist copywriter. Clinical evidence is read and interpreted first-hand, and material is written with awareness of TGA and AHPRA requirements so it arrives at Medical Affairs, regulatory and governance review prepared rather than unprepared.

Question 6

What is FSM READY™?

Accepted Answer

FSM READY™ is FSM's fixed-fee readiness review. It assesses healthcare marketing across five dimensions — Risk, Evidence, Audience, Differentiation and Yield — and returns an FSM READY™ Score out of 100 with a prioritised 90-day plan. Sprints start at $2,950 + GST over 10 business days, and a complimentary READY Check returns three specific observations.

Question 7

Who founded FSM?

Accepted Answer

FSM was founded by Shane Lambdon, an AHPRA-registered nurse who leads every engagement as its clinical communications consultant.

Question 8

What experience supports FSM's claims?

Accepted Answer

Twenty-four years of frontline healthcare experience across paramedicine, intensive care and emergency nursing, including more than 13 years in hospital settings, combined with specialist marketing training for regulated markets.

Question 9

What services does FSM provide?

Accepted Answer

Evidence-led medical writing, MedTech messaging, HCP communications, regulatory-aware healthcare copy, sales and procurement enablement, clinical thought leadership, product and launch communications, and the FSM READY™ review.